Tynes Designs


Personal Branding | Copenhagen, Denmark | 2019

The logo “Tynes designs” is a personal visual identity, made to accompany a portfolio and branding.

The thumbnail logo strips it all down the initials to increase legibility.

It primarily functions as a favicon and profile picture for social media.

When designing for a client we work within given frames. The logo frames the typography while it’s slightly moving out of the frame.

This is meant to be a visualisation of how I prefer to work. While being aware of the framework, I also dare to see outside of the box and challenge the norm.

Perfect is the enemy of done.

Most of my sketches and ideas originate on post-its. The tiny square encourages briefness and to avoid overthinking.

Ironically the idea for the logo originated in a sketchbook.

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