A good design needs no tutorial. It’s intuitive and self-explanatory. And to do just that, it’s got to be made for us - not just by us.

Products and services doesn’t exist without an audience; and a company shouldn’t survive without thoroughly understanding its audience. That’s why I believe solutions should be based on research, ideation, user testing and iterations.

It’s not all about function tough. Form, colour and text captures, give us immediate associations and sparks joy when we read - and can be the deciding factor of what to choose when the options are many.

In order to find the suiting tonality, colours, shapes and interactions, there has to be ideation involved. I’m a strong believer in “yes-and mentality”, and to peak outside the box. Having explored and facilitated several workshops and sprints, I feel comfortable using the right tools at the right time, while explain and motivate for an engaging participation.