Indiefjord
Marketing Materials | Volda University College | 2019
This brief given as a group-exam by Norwegian music festival “Indiefjord", during my Bachelor’s degree in mediedesign.
Indiefjord requested:
Band-presentations for social media (a total of 12 files)
2 statement-posters in 3 size-variations
Packing list (what to bring)
T-shirt
Tote-bag
All products were to convey one common voice, making it clear that the market material is from the 2019-festival.
All the product was created as a tight-knitted team, with a large amount of drafts being worked on and sent to the client for feedback, and as prototypes.
While taking part of the entire process, my main contribution was working with typography, layout and writing.
Besides the illustrations, working with text has been a big part of these products - and a challenge I cherished.
From ideating and designing the slogan: “Bringing indie pop to the fjords!” using letraset, playing with words in “Indie Fjordinary”, to the “Indiefjord Guidance” parody of “parental guidance” - which without a doubt caused challenges to convey such a serious message for a purely positive event.
"I really have very little to add because I'm excited about the direction this is moving towards!"
— Quote from client
A report accompanying the products covers the entire creative process, including: research, excursion and inspiration, analoge- and digital-sketches, prototypes, corresponding dialog with the client, finished product and conclusion.